Telling Instant Print’s brand story.
Originally an SEO client for the agency, our strategy for Instant Print included generating content that would raise awareness. This led to a brief for a brand film.
After spending time getting to know them, we settled on a stop motion as it was the perfect style to highlight their products and services.
The film features five scenes that replicate customers’ businesses – a coffee shop, tradesman, events company, florist and bakery. As well as showing Instant Print’s bestselling products, we added some more unusual props and movements to be used for further engagement on social channels.
With the script signed off, we teamed up with BAFTA award-winning animators, including Chris Tichborne. His credits include movie hits Boxtrolls, Coraline and Fantastic Mr Fox, as well as kids’ TV classics Postman Pat, Bob the Builder and The Wobbles.
Once the film was finished, we added a bespoke music track, along with a range of Foley sounds to really bring it all to life. To provide Instant Print with extra visual content we also captured and crafted a quick behind the scenes video of the shoot which was shared on their social media channels.