Capturing Poppy’s perfect day for UGG.
Having created several retail campaigns for Australian fashion brand UGG, they asked us to make a suite of brand films to be hosted on online store Very.co.uk.
The films had to showcase UGG’s Spring/Summer collection. So we set off to the perfect seaside setting, Brighton. The films starred renowned fashion blogger Poppy Dinsey (of wiwt.com fame). We followed Poppy through her perfect morning of strolling along Brighton beach. Then her perfect afternoon of shopping in the North Laine area. Before getting ready for her perfect evening of a night out with cocktails at a quirky boutique hotel.
Despite filming in early March, and with a poor forecast, we got a beautiful day of blue skies that created the perfect summery atmosphere for the films.